Vision
and mission statement
The vision of any organisation at
some future time shows very small image of any organisation. Normally
it is make or set for the organisation, that what is the organisation
plans for future or upcoming, basically the purpose of vision to find
something.
An organisation
vision statement present the upcoming or future desire which is valid
and it should must be go on and never ever should be change with each
cycle of an organisation.
Examples
of effective Vision statements include:
Microsoft:"Empower
people through great software anytime, anyplace, and on any device."
Mission statement shows the exact
purpose of the organisation. This statement is primary objective of
the organisation to show the plans, aims and programs of the company.
A mission statement is bit different from the vision statement.
A clear mission
statement also focus on what are the advantages which is you are
offering to your patrons as well as consumers it also tells you exact
purpose of your organisation.
Examples
of effective Mission statements include:
Nike:"To
bring inspiration and innovation to every athlete in the world."
Nissan: "Nissan provides unique and innovative automotive products and services that deliver superior, measurable values to all stakeholders in alliance with Renault."
Difference
between Vision and Mission statements
While
a mission statement describes what a company wants to do
now,
a vision statement outlines what a company wants to be in the future.
The Mission Statement concentrates
on the present; it defines the customer(s), critical processes and it
informs you about the desired level of performance.
The Vision Statement focuses on
the future; it is a source of inspiration and motivation. Often it
describes not just the future of the organisation but the future of
the industry or society in which the organisation hopes to effect
change.
Comparison
chart|
|
Mission Statement |
Vision Statement |
|
About
|
A
Mission statement talks about HOW you will get to where you want
to be. Defines the purpose and primary objectives related to your
customer needs and team values.
|
A
Vision statement outlines WHERE you want to be. Communicates both
the purpose and values of your business.
|
|---|---|---|
|
Answer
|
It
answers the question, “What do we do? What makes us different?”
|
It
answers the question, “Where do we aim to be?”
|
|
Time
|
A
mission statement talks about the present leading to its future.
|
A
vision statement talks about your future.
|
|
Function
|
It
lists the broad goals for which the organisation is formed. Its
prime function is internal; to define the key measure or measures
of the organisation's success and its prime audience is the
leadership, team and stockholders.
|
It
lists where you see yourself some years from now. It inspires you
to give your best. It shapes your understanding of why you are
working here.
|
|
Change
|
Your
mission statement may change, but it should still tie back to
your core values, customer needs and vision.
|
As
your organisation evolves, you might feel tempted to change your
vision. However, mission or vision statements explain your
organisation's foundation, so change should be kept to a minimum.
|
|
Developing
a statement
|
What
do we do today? For whom do we do it? What is the benefit? In
other words, Why we do what we do? What, For Whom and Why?
|
Where
do we want to be going forward? When do we want to reach that
stage? How do we want to do it?
|
|
Features
of an effective statement
|
Purpose
and values of the organisation: Who are the organisation's
primary "clients" (stakeholders)? What are the
responsibilities of the organisation towards the clients?
|
Clarity
and lack of ambiguity: Describing a bright future (hope);
Memorable and engaging expression; realistic aspirations,
achievable; alignment with organisational values and culture.
|
Developing
a mission statement
The best way to develop a mission
statement is to brainstorm with those connected to your business. Ask
employees and customers what they see as your biggest strengths and
weaknesses. It's important to see how others see your company and
your brand so that you have more than one perspective. Take your time
when writing the statement; it may take more than a few hours, so set
aside a day to piece everyone's ideas together.
